In 2001, Careercruise was born out of the insight and vision of its promoter, Anjali Misra. Having lead the HR function at GE Capital, the pioneer of the BPO industry in India, Anjali realized that while the outsourcing industry in India had its roots in servicing overseas clients; it would not take long for the MNCs based in India and large Indian corporations, to want to leverage its benefits.
To leverage her domain expertise, Anjali homed into HRO – a thought well ahead of its time. A simple Business plan lead to the establishment of Careercruise, a name today synonymous with HRO in India. A small office was set up in a residential block and a team of 3 got about the task of “concept-selling”.
The first large break came from American Express. Then in its initial stage of establishing its BPO in India, Careercruise was brought in to manage their HR processes. One business led to another and soon Careercruise established itself as a preferred HR service partner for many MNCs based in India.
The break through amongst large Indian corporations came in 2003, from HLL. Under immense pressure to perform and growth plans, HLL outsourced various HR processes to Careercruise. Eventually, Careercruise became their Shared Services model – servicing multiple SBU/locations. This successful initiative demonstrated the significance of the model; other Indian corporations followed with equal success.
In keeping with the evolving market trends and our vision for the future, in 2009, Careercruise re-invented itself to become a full fledged HRO. We now offer of end-to-end HR outsourcing solutions – from the stage of candidate acquisition to employee exit. This repositioning was further supported with rebranding exercise, rendering the face of Careercrusie contemporary. This included the launch of its new corporate identity and a new website. The corporate office moved to a new facility with sufficient space for rapid growth.
2009, also witnessed the launch of our new technology platform – a proprietary HR Operations Management tool (Cruiser). This enables us to incorporate our decade long experience and expertise in the HR space, with state of art technology - enabling us to offer ready-made solutions to clients, with scalable data management and information technology capabilities.
Careercruise works with the who’s who of the corporate world. Our credentials, as the pioneering and leading HRO player in India are well established.